Isungdang, Lotte Department Store Jamsil 이성당 롯데백화점잠실점
Seoul · Jamsil & Songpa · Cafe
Isungdang is a famous bakery that began in the city of Gunsan and now operates counters in several stores, including the Lotte Department Store in Jamsil. The most popular items are red bean buns, which are soft and generously filled, and vegetable buns, which are pastry stuffed with chopped vegetables. Because these sell out, people queue at opening time to buy boxes to take home.
There are few seats, so most customers buy and leave. Weekends can bring long lines. Opening hours and availability depend on the store, and the bakery may close on the same days as the department store.
Jamsil Station (잠실역), Lines 2 and 8, is a short walk. The counter is in the basement food hall of the department store.
Show this Korean name to your taxi driver or match it to signs: 이성당 롯데백화점잠실점
- Best time to visit
- Early morning, before the red bean buns sell out. Weekday afternoons are quieter.
- Pair it with
- Lotte World Mall and Master Kitchen Jamsil are in the same complex, and Lotte World Adventure is a short walk.
- Great for
- Families with kids, Parents
- Local tip
- A bakery famous for red bean and vegetable buns. Arrive early because these sell out, and expect few seats.