Yeonmujang-gil, Seongsu-dong 성수동 연무장길
Seoul · Seongsu & Seoul Forest · Sights
Yeonmujang-gil is the street where Seongsu's conversion from factory district to trend center is easiest to see. Old brick workshops now hold flagship stores, concept shops and cafes, and one building after another hosts pop-up stores for fashion, beauty or character brands. The displays change often, so no two visits are alike, and many shops have short-term events with queues out the door.
English-speaking staff are common in the popular stores. Weekend afternoons are busy, so arrive earlier. Some pop-ups require online reservations, and hours differ by shop.
Seongsu Station (성수역), Line 2, Exit 3, is a short walk. Ttukseom Station (뚝섬역), Line 2, is also near.
Show this Korean name to your taxi driver or match it to signs: 성수동 연무장길
- Best time to visit
- Go on a weekday in the afternoon for smaller crowds. Pop-up stores change at the start of the month.
- Pair it with
- Onion Seongsu and Betong Seongsu are on nearby streets, and Seongsu Galbi Alley is a short walk for dinner.
- Great for
- Couples, Friends, Solo travelers
- Local tip
- Known as a home for pop-up stores. Weekend afternoons are busy, and English-speaking staff are common in the popular shops.